Creating a support community to curb cigarette addiction

WeQuit

University

Project Type & Deliverables

MS HCI- Interaction Design Practices (Mid)
Interaction Design
UI Prototype (Sketch)
Visual Design (Invision)

Role

Product Designer

Team

3 Team Members

Duration

10 Weeks

Project Background

Responding to the Addictions Crisis: Cigarette Addiction

Program was launched in late 2017 to curtail addiction in Indiana. This initiative is one of the nation’s most comprehensive state-based responses to the addiction crisis and the largest led by any university.   

Grand Challenge Program IU

What was my role?

As a Product Designer (MS HCI Student), my job was to work with teammates from the phase of defining a problem to the evaluation of a prototype with the users. For this project, I did the entire visual design and prototyping.

Problem Statement

How might we leverage technology and support systems to help cigarettes smokers manage their urges to rid of cigarette addiction?

The Solution

WeQuit is a Social platform replicating support groups such as smokers anonymous to help quit smoking cigarettes. The platform supports accountability partners and milestone tracker.

Key Screens

Accountability Partners can be added to support each other and set goals
Track Smokings & Cravings to create Health Insights
Rewards for reaching milestones and for motivating the user
Track Health and addiction recovery journey

The Design

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Click on the phone to explore
the prototype

Understanding the problem

Grand Challenge Program IU
Responding to the Addictions Crisis: Cigarette Addiction

-Was launched in late 2017.
-Goals are to curtail addiction in Indiana.
-This initiative is one of the nation’s most comprehensive state-based responses to the addiction crisis—and the largest led by a university.   

Over 16 million Americans are currently living with tobacco-related diseases.
In the US, 113,100 people die from smoking related pulmonary diseases each year.
What has been Done So Far?
Various States have tried ban on sale of cigarettes
Federal Government has inctreased tobacco taxes
Awareness campaigns have been organized

Insights from Interviews and observations

Conducted 4 of the 9 interviews in total and conducted 3 hours of observation

Smoking in Social Gathering Image
Social Gatherings promote cigarette smoking
OmniPresent Smoking
Omnipresent Public smoking makes it extremely challenging to quit smoking
Health risk of smoking
Majority of smokers are aware of the risks and health issues caused due to tobacco
Some Testimonials from my Interviews
Testimonies of smokers

Affinity Diagramming

Affinity Diagram

Using the Affinity Diagramming method, the team and I classified the findings and problems of their respective user groups. This method helped us segregate the problems based on age groups, challenges quitting, number/time of day for smoking. Further, we tried to formulate our problem statement based on the priority of the problems.

Defining the problem Statement

How might we leverage technology and support systems to help cigarettes smokers manage their urges to rid of cigarette addiction?

Ideation

The team and I participated in four rounds of brainstorming after which we narrowed down our solution based on the technological feasibility, to three design solutions solving the problem in three different ways.

Three Design Alternatives

Final Design Direction

For our final design direction, the team and I decided to proceed with a solution which is a combination of the Buddy App and the Medi-care app. We wanted to leverage the benefit of both of these designs to create an effective solution. Although, the smart band seems to be an effective solution, it needs additional exploration to check its validity.

Sitemap

On understanding the key features of the Buddy app and the Medi-Care App, the team and I were able to identify the features that were required to go into the final design. The Above image shows the top features to be included in our final solution.

User Testing and Evaluation

To evaluate our designs and to understand the overall user experience of our application, the team and I used different testing and evaluation methods.

Think-Aloud

We performed three Think-Aloud sessions On our low fidelity prototype. We asked the users to perform the following tasks.
•Track smoked or craving data.
•Check the health insights .
•Check the accountability partner.

All three users could perform the smoke tracker button. We noted that users were confused at first on the claim reward section  but figured it out by exploring more icons on the screen.

Heuristic evaluation

Heuristic evaluations was conducted on the high-fidelity prototype.
Our evaluation concluded that it follows
User control and freedom
Flexibility and efficiency
Visibility of system status
Recognition rather than recall
We identified that the App violates
Help and Documentation
Consistency and standards

Cognitive walkthrough

For Cognitive walkthrough, we decided to test the usability of some of the most frequently used features in our application. We selected the following tasks to perform our cognitive evaluation and also we followed Spencer et al method to perform our evaluations:
• Log Cigarettes Smoked or Cravings
• Set goals for accountability partners
• View health reports in the app download it
• Make appointments to get professional help

Next Steps

The next steps when it comes to this design, we look forward to making the changes as per our findings from our usability testing. As for this project, we hope to review the complete UX Design process to research support groups and also look at the project through the lens of a medical professional. This would help us determine the success of such support systems on a mobile platform and also to accomplish the following:

Next Steps

Challenges and Key Takeaways

During the research phase, due to the widely studied area of cigarette smoking and the effects that follow, It was difficult to arrive at the problem statement. For which employing user data analysis methods and putting the user in the center of focus, such as in the empathy map made the process easier.
The ideation phase served to be very effective, showcasing the power of team work were we wore able to brainstorm 10s of ideas. On the other side the large number of ideas meant, dropping few viable concepts to maintain the team dynamic.
Most Importantly the user testing and evaluation process made us review our complete design process, stressing on the nature of user-centered design and iterative process.