Revamping lead generation and candidate portal for AllState Exclusive agents

The Allstate Corporation is an American insurance company. Allstate partners with people to open their agencies. The people who Allstate partners with to open and agency are called Exclusive Agents. As a company with hundreds of products, Allstate connects these products to their users through Allstate Agencies. Hence, Allstate Exclusive Agents play a very important role in closing sales for each of their products.

Role

UX Designer

Team

Other Designer
Product Manager
Associate Creative Director
Front-end Development Team

Contribution

Ideation
Prototyping (Lo-Fi & Hi-Fi)
Design Reviews
Documentation

Tools

Figma
InVision
Miro

Duration

10 Weeks

Background

Allstate wants to redesign their lead generation and candidate portal as AllState wants to promote their exclusive agent role to open more AllState Agencies. Currently, lead generation lead to multiple paths and Allstate wants a single centralized place for user to users to apply for the role, complete assessments and track their interview process.

Objective

Redesigning Lead generation form and candidate portal for mobile web to support lead generation through social media and increase conversion.
Problem
The current candidate experience is fragmented. Lead generation through social media has shown low conversion rate due to lack of support for mobile web.

The solution

The candidates are brought to the same lead generation form, irrespective of where the lead was generated
Candidate portal includes all roles including roles for exclusive agent. The user can apply directly from their phones, keeping the experience consistent to desktop web
Consistent design across platforms keeps the user actions consistent across platforms
No limitations for users completing the task loop on mobile experience, showing ability to schedule interviews
No limitations for users completing the task loop on mobile experience, showing ability to join interviews
Desktop experience for the candidate portal was also built
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